June 10th, 2015
247RTB Ltd allows advertisers to purchase mobile advertisements on participating ad platforms. If you are a publisher, 247RTB Ltd will serve to You advertisements provided by third party advertisers, for display on the websites and/or on the app(s).
We believe that 247RTB Ltd services enhance our users’ web experience. If you do not want us to collect any further information from you via our ad delivery process, then you may choose to opt-out here.
1. ABOUT THIS POLICY
2. COLLECTION AND USE OF INFORMATION
As we explain in more detail below, we may collect information about you in the following ways: when you complete a registration form; when you use or interact with 247RTB Ltd services; when you visit a website that directly or indirectly uses the 247RTB Ltd services; or when you view or respond to advertisements served by us or on our behalf. We store and process information in the United States. If you are located outside of the United States and choose to provide information to us and/or enable us to collect information from your end users, you hereby consent to the transfer of such information to the United States and represent and warrant that you have obtained all required end user consents.
We collect “Direct Information”, which means any information that you directly give us. For example, by registering with us, you will be directly giving us certain information, some of which identifies you personally, such as your name, email address, and other registration information. From time to time, you may also directly give us additional information about yourself if you engage in any other transactions with us, such as when you give us your phone number to seek customer support.
We collect “Usage Information”, such as general click stream behavior, web pages viewed (including the URL addresses and content of such pages), search queries from which you are directed to a page, navigation from page to page through our publisher networks, time spent on each page, items that you click or select, IP address, cookie-based information, information about your geographic location (e.g., derived from your IP address), and your Internet Service Provider.
We also collect “Technical information”, such as the type of browser you are using (e.g., Internet Explorer or Mozilla Firefox), the type of operating system you are using (e.g., Windows or Mac OS), the central processing unit on your computer, and your manner of connecting to the Internet (e.g., connection speed through narrowband or broadband access).
Information from Third Parties
Together with the information that we collect from you, we may combine non personally identifiable information (e.g., demographic information such as ZIP code) that we receive from our publishers, advertiser clients and other third parties. For example, we may also receive publicly available information from third party websites with whom you have registered (e.g., social networks).
3. INFORMATION SHARING OR DISCLOSURE
We may use your Direct Information to: (a) fulfill requests for our services; (b) communicate with you and respond to your inquiries; (c) conduct research about the use of the 247RTB Ltd services; (d) enable you to create an account, store log-in credentials, and customize your access and use of 247RTB Ltd services; (e) contact you from time to time about 247RTB Ltd services; and (f) provide offers for products and services of 247RTB Ltd and our partners, publishers, advertiser clients and other third parties that may be of interest to you.
We may use the Direct Information, Usage Information and/or Technical Information that we collect (alone or in combination with information that we receive from our publishers, advertiser clients and other third parties) to assemble non-personal, demographic and behavioral information to group users that share a common interest into “Audience Segments.” These Audience Segments do not contain personally identifiable information; for example, these segments may disclose that a user located in a geographic area may be interested in cars, but these segments do not identify or include the name, e-mail address, phone number, mailing address, or user name of any specific individual. We may use these Audience Segments to: (a) match advertisements that may be of interest to our users that fall within that segment; and (b) assist our publishers, advertiser clients and other third parties to deliver advertisements and offers that may be of interest to users within a given segment.
We may use Technical Information to analyze your browsing patterns and content, in order to personalize and target ads to you.
We do not sell Direct Information, nor do we share any Direct Information (including any Direct Information combined with other Usage Information or Technical Information) with any third party for marketing purposes.
We may disclose any information we collect, including your personally identifiable information, if: (a) you specifically authorize it (e.g., you respond to an offer made by a third party on the 247RTB Ltd services or you use our social media services); or (b) we reasonably believe that we are required to do so by law, regulation or other government authority or to protect our rights and property or the rights and property of the public or any user.
We use non-personally identifiable Direct Information, Usage Information (e.g., Audience Segments) and/or Technical Information with third party advertisers and publishers to assist us and them in delivering relevant, personalized advertising that is aligned with user interests. For example, these companies may use such information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) in order to provide advertisements about goods and services that are likely to be of greater interest to you. Your preferences collected through this process may be used to influence a selection of types of marketing messages that you receive across websites of our publishers, advertiser clients and other third parties.
4. YOUR OPTIONS
Periodically, you may click the “Incognito” button to “hide” yourself for a limited period of time, so that we will disable (during such time) our tracking of your additional Usage Information for targeting purposes, but you will continue to receive advertisements tailored to your preferences and usage. This “Incognito” option applies only to 247RTB Ltd’s tracking feature and does not apply to cookies or web beacons that are used by our publishers, advertiser clients and other third parties.
5. BE CAREFUL IF YOU POST INFORMATION AVAILABLE TO THE PUBLIC
Whenever you voluntarily post information in public areas of websites operated by 247RTB Ltd, Inc. or the Internet (e.g., journals, blogs, message boards, and forums), you should be aware that this information may be accessed by the public. Please exercise discretion in deciding what information you disclose.
By accessing or using the 247RTB Ltd services, you represent and warrant that you are at least eighteen (18) years of age, and that you have the right, authority and capacity to enter into legally binding agreements under applicable law.
We implement physical, electronic and procedural restrictions (e.g., password protection), in an effort to help protect confidentiality of your personally identifiable information. Please remember that no technological environment is completely secure, and we cannot guarantee confidentiality of any communication or information posted or otherwise transmitted on 247RTB Ltd or any other website over the Internet.
10. CANCELLING YOUR ACCOUNT
You may cancel your account with us at any time, by submitting a request to email@example.com. We will act on your request as promptly as possible.
We may retain your Direct Information, Usage Information and/or Technical Information to the extent permitted by applicable law, but we reserve the right to delete any such information (e.g., including any data that you may have saved on the 247RTB Ltd services) without any liability to you.
12. FOR CALIFORNIA USERS
Your California Privacy Rights: California privacy law allows California residents to obtain specific disclosures about a business’s privacy practices if it shares information with other companies for direct marketing purposes. To make a request to 247RTB Ltd under California’s privacy law, please send an e-mail to: firstname.lastname@example.org.